PALO ALTO, Calif.-Hewlett-Packard Co. quietly moved creative on its mainstay estimated $30 million to $40 million printer and computer peripherals account to Team One, El Segundo, from sister agency from Saatchi & Saatchi Advertising, San Francisco.
BLOOMFIELD HILLS, Mich.-All-infomercial channel Consumer Resource Network, created by former J. Walter Thompson Co. Chairman Joe O'Donnell, plans a national rollout in January. CRN plans to operate a minimum six hours a day on cable systems reaching 3 million homes via a deal with Product Information Network. Ford Motor Co., Schering-Plough Pharmaceuticals and State Farm Insurance Cos. have signed up with the network.
NEW YORK-Wells Rich Greene BDDP clients are getting restless over the agency's slowness in reaching an exit settlement with ousted Chairman-CEO Kenneth Olshan, said sources close to clients, including Procter & Gamble Co. Mr. Olshan said talks were continuing; WRG executives couldn't be reached.
VEVEY, Switzerland-Nestle's Peter Brabeck will move to CEO from exec VP in June 1997, the company announced. Helmut Maucher will give up the CEO title but will remain chairman.
WASHINGTON-American Adverising Federation, in comments filed with the Federal Reserve Board last week, suggested modification of rules for advertising consumer leasing on TV and in print. AAF suggested allowing the use of 800 numbers and other interactive media to make ads less cluttered.
NEW YORK-National Football League and NBC are teaming up to produce and market a Super Bowl Preview Special, to air on NBC Jan. 27, the day before Super Bowl XXX. NFL Entertainment and NBC Online will launch in early January a companion Web site (http:///www.SuperBowl.com). Broadcast sponsors also receive signage on that site as well as the NFL's site (http://www.team-nfl.com). No sponsors for the show are signed yet.
WASHINGTON-Federal Communications Commission unanimously approved transfer of control of CBS to Westinghouse Electric Corp.
MILWAUKEE-Miller Brewing Co. is testing a new Plank Road Brewery beer, Southpaw Light, in Baton Rouge, La.; Charlotte, N.C.; Kansas City, Mo.; and Orlando. Radio and outdoor, from Young & Rubicam, Chicago, are themed "If we weren't different, we'd be the same."