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Family Home Entertainment is teaming with Fantastic Sams haircare salons for a $2.5 million national sweepstakes surrounding the July 14 release of an animated home video, "The Adventures of Tom Sawyer." Starting Aug. 1, entry forms will be available at 1,300 Fantastic Sams salons nationwide backed by TV spots, point-of-purchase materials and on-pack offers good for $2 off purchase of the video and $5 in salon services. Four grand prize winners get expenses-paid trips to Mark Twain's birthplace in Hannibal, Mo. The promotion, running through Sept. 15, was handled in-house.

Novus Services' Discover card has joined with New York's Countdown Entertainment for a multiyear presenting sponsorship within Times Square 2000, the millennium-theme event slated for Dec. 31, 1999. Included are events leading up to the century's end.

Matrix Partners, Chicago, won marketing and sponsorship responsibilities for the International Inline Skating Association's National Skate Patrol, a volunteer group that promotes in-line skating safety. Matrix will support NSP activities by developing promotional and educational tools such as point-of-purchase literature at skate shops, on-site trail maps and in-line skating safety guides.

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