Honda Odyssey gets new ad tag

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America Honda Motor Co., Torrance, Calif., as part of the $50 million launch of its 1999 Odyssey minivan, breaks a TV spot on network TV tonight carrying the new tag "Big happy minivan" to convey the redesigned vehicle's larger size. The spot, resembling the TV series "L.A. Law," shows lawyers meeting with clients discussing their needs in a minivan. Rubin Postaer & Associates, Santa Monica, Calif., handles.

Copyright November 1998, Crain Communications Inc.

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