Hooray for Hollywood

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Entertainment journalism has become ubiquitous during the past decade. It sprung from People, which at the time of its launch did not have the journalistic cache it now carries as it competes with "E!," "Access Hollywood," Entertainment Weekly and other entries.

"Interest in entertainment now is a global juggernaut," says Carol Wallace, managing editor of Time Inc.'s People. Consumers are fascinated by all aspects -- "the business of the entertainment business, the people of the entertainment business, the products of the entertainment business."

No publication rode that wave of celebrity journalism in the 1990s as high as Time Inc.'s EW.

The magazine followed in its sister publication's footsteps to cover celebrities but went further.

"What we try to do is connect [the celebrity aspect] to the business, to the product being made," EW President John Squires says.

For example, the weekly reporting and ranking of film revenues has become commonplace across media. In-depth features on celebrities, their homes and their businesses are common as well.

"We sort of caught a wave," says EW Managing Editor James Seymore Jr. "There was a hunger out there for this type of information."

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