Hoover's rolls with $10 mil branding effort

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Hoover's, Austin, Texas, will spend $10 million on its first branding campaign, with a 15-second spot running on CBS and cable outlets starting this month and a 30-second spot breaking in October. Print and radio will support. The campaign from new shop GSD&M, Austin, launches Hoover's Online: The Business Network, a revamped version of the research site for business people.

Copyright September 1999, Crain Communications Inc.

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