Hoovers hires Publicis

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Online business information site Hoovers, Austin, Texas, tapped Publicis in Mid America, Dallas, as agency of record. Although the company spent $2.5 million in measured media last year, according to Competitive Media Reporting, Hoovers said spending on the account will be $12 million. TFA/ Leo Burnett, Austin, and Temerlin McClain, Irving, were the other finalists. GSD&M, Austin, in October handled an ad campaign for Hoovers.com but is not participating in the review. Stevenson Strategies & Tactics, Austin, was the consultant.

Copyright August 2000, Crain Communications Inc.

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