At 27-feet-long and 14,050 pounds, the Wienermobile is the largest hunk of rolling meat on the road. And it can be yours for a day.
Oscar Mayer is handing over one of its iconic vehicles (there are a total of six) to the winner of a social-media contest that the hot dog brand is billing as "the first time ever a vehicle of any kind is available for lease exclusively through Twitter."
To enter fans must tweet using the hashtag "#Tweet2Lease." On Feb. 7, Oscar Mayer will randomly pick a winner. But there is one catch: While the winner will get "hand's-on access to the Wienermoble," they won't be able to drive it. That duty will be left to a "Hotdogger," one of the 12 specially trained full-time Wienermobile drivers who will act as a personal chauffeur for an eight-hour day.
The contest is being promoted with paid advertising on Motor Trend magazine and a "car commercial" by McGarryBowen that spoofs a typical luxury car ad.
The video will be posted on the Oscar Mayer YouTube channel and be promoted through PR, social media seeding and paid ad placements. The other agencies on the campaign are Olson for PR and digital agency 360i. Media is handled by Starcom USA.