One's ability to select-and the repercussions thereof inspires new J&B Select ads from Paddington Corp. The print and outdoor campaign from Mullen
, Wenham, Mass., is now testing in Houston and Dallas. "What these ads are about is the intelligence involved in being truly selective . . . If you make the right choice in these ads, you'll enjoy peace; if you make the wrong choice, it has its consequences," said Paul Silverman, agency creative director. The other ad offers the choice of a hunting cap or a cap sporting deer antlers.