‘Hotdots’ scraps plans for bimonthly publication

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Hotdots, the Web-shopping title aimed at women launched late last year by AOL Time Warner unit Southern Progress Corp., has scotched plans for bimonthly publication in 2001. The magazine now plans to release a May-June issue--which a spokeswoman referred to as "another test issue" - -and then evaluate its options, but some internal speculation says its May-June issue will be its last. Hotdots, which Southern Progress spent around $5 million to launch, has thus far only published a November-December 2000 holiday issue. "The plan was to continue with more in 2001," said a spokeswoman. "But with the downturn, we will see where the magazine goes, and how much we want to invest in it." The spokeswoman said the company did not yet have results on how well the debut issue performed. Publisher Jeff Ward would only say, "I tell you, it's not shutting down."

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Copyright February 2001, Crain Communications Inc.

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