Hotmail taps SIM to handle sales

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Hotmail, a free e-mail service, has signed a two-year agreement for Softbank Interactive Marketing to sell advertising on its service. Hotmail, which launched nine months ago, also said it has registered more than 3 million users for its ad-supported e-mail service. Softbank also handles sales for Lycos, Netscape, ZDNet and Alta Vista, among others.

Copyright April 1997, Crain Communications Inc.

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