signs up clients for new service

Published on ., New York, announces March 22 that Business Week and have signed as clients for its new service, which tests interactive promotions for clients and then adjusts creative and media to optimize results. President Dev Bhatia, former VP-brand management at Yoyodyne, founded in January and said it can test up to 25 different variables in real time, ranging from banners to an online sale page.

Copyright March 1999, Crain Communications Inc.

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