Housemaker to go national

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Champion Enterprises, a publicly traded manufactured house maker, kicks off a national TV campaign Feb. 15 with a new :60 commercial on 19 cable networks. The estimated $15 million push from WPP Group's Y&R Advertising, Dearborn, Mich., offers buyers a $1,500 gift certificate at Sears-Roebuck & Co., good through April 15. Y&R's Bravo Group, New York, handled the :30 Spanish spot that will run in three states.

Copyright February 2001, Crain Communications Inc.

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