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The scoop on Netflix and Baskin-Robbins’ race to recreate an ‘80s-era ice-cream parlor for ‘Stranger Things’
By Ann-Christine Diaz Illustration by Blood Bros. Published on July 29, 2019
To drum up fans’ excitement for the arrival of Season 3 of “Stranger Things,” Netflix teamed with Baskin-Robbins to bring to life one of the show’s key locations, the Scoops Ahoy ice-cream parlor. The ice-cream retailer transformed its most-trafficked shop, located in Burbank, California, into a real-life Scoops Ahoy, featuring interiors, signage, uniforms, product and personalities true to the show. Here, we break down everything that went into creating an ‘80s-themed experience straight out of the Starcourt Mall, beginning with this challenge: Agency 22Squared and production company M ss ng P eces, which brought the idea to life, had to get the thumbs up of not just Baskin-Robbins, but also Netflix and “Stranger Things” creators the Duffer Brothers. Though the team had access to stills and early clips from the show, it did not have access to the show’s vendors, staff or official designs. Adage End Bug
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