Menswear maker Hugo Boss, Pebble Beach, Calif., and Metzingen, Germany, said it will launch its first golf apparel line, Hugo Boss Golf, in spring/summer 1998 and signed pro golfer Phil Mickelson to a five-year endorsement contract. Gerhard Flosdorff, marketing director for Hugo Boss, will head the business unit for Hugo Boss Golf. Paul Wold was named VP-marketing and sales from VP-marketing, Bobby Jones Golf.
Copyright January 1997, Crain Communications Inc.
