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LONDON -- Standard Media International, the San Francisco-based publisher that last October launched a European version of its flagship Internet economy news magazine The Industry Standard, is looking for equity partners, a spokeswoman for the weekly confirmed.

"We think this is the time to have strategic partners in place to accelerate us reaching the break-even point," said PR Director Renu Sabherwal. The company would not name potential suitors.

Produced in London, The Industry Standard Europe claims to be on track for achieving its target circulation base rate of 30,000. Advertising sales, however, have been affected by the dot-com crash.

Standard Media International is majority-owned by IDG. Pearson, publisher of the Financial Times, has a 2.5% stake in Standard Media International. The Industry Standard is produced in three Asia-Pacific markets, including Australia, in local versions. -- Bill Britt

Copyright April 2001, Crain Communications Inc.

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