Martha Stewart Living hikes rate base--again

Published on .

In a surprise move, Martha Stewart Living is adding 8% to its rate base effective with the March issue (on sale Feb. 26), hiking it to 1.54 million. The price of a color page holds steady at $75,715. The move is unusual because it comes on top of the already announced 18.5% increase that became effective with the February issue. Another '96 hike is still planned for September that will boost the rate base another 110,000 to 1.65 million.

Most Popular
In this article: