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(May 25, 2001) STOCKHOLM -- Metro International, the newspaper division of the Swedish media group Modern Times, has grown its presence in America's free-newspaper market by launching the Metro newspaper in Boston.

It will be the second Metro edition to be launched in the U.S. and will take Metro's worldwide circulation to more than 3.5 million daily copies of 19 editions in 14 countries. (See "Metro Sets Stage for Global Newspaper War")

The Boston Metro will mirror the Metro International's model of providing quality and fact-based independent coverage of local, regional, national and international news, in a format that can be easily and quickly read.

Boston is the sixth largest metropolitan area in the U.S., with a population of 3.8 million. The city is also one of the country's major media markets with an annual newspaper advertising of more than $1 billion.

Boston Metro will have a daily circulation of 175,000 copies and will be distributed by hand and from racks outside commuter trains, subway stations and bus stops, and in office buildings and on 15 college campuses in the greater Boston area. Metro becomes the city's third-largest newspaper by circulation.

Metro is already published in Philadelphia through the public transport system, and it is the city's second-biggest newspaper, with a daily circulation of 155,573 copies. Metro's circulation is higher than The Philadelphia Daily News and behind The Philadelphia Inquirer.

"As the world's largest advertising market, the U.S. is very important to Metro. Metro has established itself in the Philadelphia market and has followed our worldwide model of attracting both a high number of readers per copy and a high proportion of young and female readers. As a result, sales have grown strongly year on year," said Pelle Tornberg, president and CEO of Metro International. -- Gerard O'Dwyer

Copyright May 2001, Crain Communications Inc.

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