I/Pro, DoubleClick release Web ad study

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Internet Profiles Corp. and DoubleClick issued a joint study of Web ad banners, dubbed "The Web in Perspective: A Comprehensive Analysis of Ad Response." The report looks at ad banner response rate, what types of banners get the most response and where to place ad banners. The survey is available from I/Pro for $995.

Copyright October 1996 Crain Communications Inc.

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