I/Pro taps new CEO

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Internet Profiles Corp. on Monday is expected to announce it has named Bradley Rode its new president-CEO. Mr. Rode, former senior VP-core technology at Tibco, a division of Reuters, succeeds Woody Hobbs, who had been acting CEO since Mark Ashida was forced out late last year. Mr. Hobbs will stay on in an unspecified capacity after Mr. Rode starts on March 17.

The hiring of Mr. Rode is apt to surprise some in the interactive industry, who had expected I/Pro would tap a market research veteran as its leader instead of a technologist. Mr. Hobbs is a strong supporter of technology, having been chief technology officer before assuming the CEO role. Tibco sells information management software to distribute and manipulate data for trading floors.

I/Pro has been struggling to right itself since a series of layoffs late last year. Mr. Rode is the company's fourth chief since its inception two years ago. Ariel Poler, I/Pro's founder, resigned from day-to-day activities last year, and Mark Ashida, a consultant brought in to help the company prepare for an initial public offering, was forced out at yearend.

Copyright February 1997, Crain Communications Inc.

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