The hiring of Mr. Rode is apt to surprise some in the interactive industry, who had expected I/Pro would tap a market research veteran as its leader instead of a technologist. Mr. Hobbs is a strong supporter of technology, having been chief technology officer before assuming the CEO role. Tibco sells information management software to distribute and manipulate data for trading floors.
I/Pro has been struggling to right itself since a series of layoffs late last year. Mr. Rode is the company's fourth chief since its inception two years ago. Ariel Poler, I/Pro's founder, resigned from day-to-day activities last year, and Mark Ashida, a consultant brought in to help the company prepare for an initial public offering, was forced out at yearend.
Copyright February 1997, Crain Communications Inc.