i-traffic works to simplify buying

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Interactive media planner i-traffic has launched a new feature on its site called "ITRep Central," an area created for online ad sales reps who want to be considered for online media spending by i-traffic and its clients, which include BellSouth Intelliventures, Disney Online, Duracell and Hearst HomeArts. The online area invites reps from Web sites, networks, auction houses, push companies, ISPs and commercial online services to fill out a detailed questionnaire to help "our media planners consider the multitude of compelling ad opportunities presented by the Web," said Peter Meluso, i-traffic's chief product officer.

Copyright May 1997, Crain Communications Inc.

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