i2i launches $20 million global advertising campaign

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Industry to Industry (i2i) launched $20 million campaign designed to position the company as a solution for global business-to-business trading on the Web. The campaign's tagline, "Trade with industrial strength," underscores i2i's flexible online trading platform that offers businesses of all sizes the ability to do business through classifieds, auctions and exchanges. The print ads will run in major business and financial publications as well as Internet, chemical, energy and retail trade journals. Frankfurt Balkind and Digitas, New York, handle creative; MediaVest handles global media buying.

Copyright February 2000, Crain Communications Inc.

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