IAB: '98 ad revenue could reach $2 bil

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Internet advertising for the first half of 1998 has more than doubled over the same period last year and, if it keeps up at this rate, could reach $2 billion for the year.

Those were the findings from the Internet Advertising Bureau's second-quarter revenue report, administered by Price Waterhouse Coopers and released last week at the @dtech conference in New York.

In the second quarter, Internet advertising revenue was $422.7 million, almost double the $214.4 million for the second quarter of 1997. For the first half of this year, revenue reached $744 million, up 116% from $343.9 million for the first half of '97.

Copyright October 1998, Crain Communications Inc.

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