IAB: Internet ad spending hits $4.6 billion in 1999

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Spending on Internet ads last year soared to $4.6 billion, 141% over 1998's $1.9 billion, the Internet Advertising Bureau reported. This was the fifth year of greater than 100% growth. "It's likely that we will near or exceed 100% growth again in the year 2000," Chairman Rich LeFurgy said.

For 1999, traditional consumer marketers--including retail, cars, travel and toys--accounted for 30% of spending; rounding out the top five categories were financial and computing categories (19% each), business services (7%) and Internet companies (6%). Fourth-quarter spending hit $1.7 billion, up 161% from the same period last year. Internet companies accounted for 12% of fourth-quarter spending. IAB figures are compiled by PricewaterhouseCoopers and based on reports from more than 200 companies owning more than 1,200 sites.

Copyright April 2000, Crain Communications Inc.

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