iBelieve launches $10 million campaign

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iBelieve.com today breaks a $10 million offline and online campaign. Beyond Interactive, Ann Arbor, Mich., is handling online advertising and media; Affiliated Media, Jacksonville, Fla., is handling offline media, and Hanon-McKendry, Grand Rapids, Mich., is creating offline ads, which include mainstream and Christian TV, print and radio. The tagline is "Insert God here."

Copyright January 2000, Crain Communications Inc.

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