New IBM ads link to U.S. Open

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IBM Corp. breaks the latest installment in its e-business brand campaign today with seven new creative executions via Ogilvy & Mather Worldwide, New York. The new ads support its sponsorship of the U.S. Open tennis championships, which start later this month. Print, radio and online creative feature edgy b&w photography with an urban feel and use the tagline " is an IBM e-business.'' Print ads will appear in national sports magazines, including ESPN Magazine, Sports Illustrated and Tennis; wild postings and subway signage are also planned.

Copyright August 1999, Crain Communications Inc.

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