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IBM Corp. signed an estimated $1 million to $2 million Web ad contract with International Data Group ( IBM will run Web brand and product ads via OgilvyOne, New York. Publisher Laurie Morgan wouldn't confirm dollar value but said this is IDG's largest single Web sale to date.

Wired Digital debuts e-business content

Wired Digital's Webmonkey ( debuts a new content section called e-business featuring information on marketing Web sites and businesses. IBM Corp. will be the exclusive charter sponsor for the area through 1998.

Starbucks picks Organic

Starbucks Coffee Co. is set to announce today that it has chosen Organic, San Francisco, to build its interactive business after a 10-agency review. Starbucks plans to launch its first Web site (, selling core products in online transactions.

I/PRO partners with Media Metrix

Average Web site traffic grew 130% in 1997, according to a report issued today by Media Metrix and Internet Profiles Corp. ( In other findings of "The Web in Perspective," marketing and e-commerce sites were the fastest growing on the Web, increasing 500% in 1997.

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