IBM readies Internet TV ads

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IBM Corp. is airing a one-two punch of Internet TV campaigns. "Internet Solutions," a set of seven spots rolling out this month in the U.S. and globally in about four weeks, is the first campaign for the IBM brand under the creative direction of Steve Hayden, president-worldwide brand services on IBM at Ogilvy & Mather Worldwide, New York. The ads are designed to appeal to a new generation of tech buyers who weren't working in the old era when IBM was dominant. In April, these spots will begin running in tandem with a second campaign of customer success stories.

Copyright March 1997, Crain Communications Inc.

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