ICPlanet.com breaks radio spots

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ICPlanet.com, an online job destination site for independent consultants, recruiters and hiring managers, launched its first radio campaign, via Seidel O'Neil & Partners, San Francisco. The campaign, consisting of three spots, "Resume Hazard," "Fast Cat" and "Lousy Mime," is airing in Boston, San Francisco, Seattle and Washington through October. The spots feature people frustrated by the long process of filling out online resume forms. The campaign's tagline, "The fastest way for IC's to get to work," highlights how quickly ICplanet.com posts resumes online. No budget was released.

Copyright October 2000, Crain Communications Inc.

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