IDG Network taps Focalink ad management software

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Focalink Communications Monday announced that International Data Group is using its new SmartBanner 2 ad placement and reporting software on the IDG Global Web Advertising network of more than 140 sites.

SmartBanner 2's new features are meant to improve online performance reporting, ease the process of posting new creative and enhance security for commerce.

Copyright July 1997, Crain Communications Inc.

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