IDMB launches at Internet World

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A new trade group, the Internet Direct Marketing Bureau, will officially launch this week at Internet World in New York. The IDMB is an association whose goal is to address issues for direct marketing on the Internet, including e-mail marketing, collaborative filtering, ROI measurement, sweepstakes, online privacy and other topics. Membership information is available at

Copyright October 1998, Crain Communications Inc.

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