Swedish retailer Ikea turned to Deutsch
's iDeutsch, New York, to design a prototype for its home country site (www.ikea.se), launched the week of Aug. 7. Deutsch has had Ikea North America's offline account since 1989. Three years ago, Ikea asked iDeutsch to develop a Web site that could be modified for other countries. IDeutsch, which has built Ikea's sites in the U.S. and Canada, also created the global Web site
at. The latest Swedish site uses a prototype iDeutsch designed that includes e-commerce and stock inventory capabilities. Ikea's goal: more brand consistency across all of Ikea's country sites, said iDeutsch VP-Account Director Ingrid Bernstein.
Copyright August 2000, Crain Communications Inc.