Impiric names Morel chairman-global CEO

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Impiric, the world's second-largest marketing services agency and owned by WPP Group's Young & Rubicam, named Daniel R. Morel chairman and global CEO, a position vacated last month when former chairman-CEO Jay Bingle left the company. Mr. Morel, the former CEO of Euro RSCG Worldwide's marketing services shop The Sales Machine, is charged with growing the Impiric brand across the globe. Although Mr. Morel was hired "to make Impiric the best stand-alone company possible," he will also work with Y&R's other divisions, in keeping with the agency's mantra--"best alone, better together"--a spokeswoman said. He will be based in New York, reporting to Mike Dolan, chairman-CEO of Y&R Inc.

The new appointment comes on the heels of other executive departures at Impiric. In addition to Mr. Bingle, Impiric's former president, Eric Larsen, left last month to become president of online loyalty and direct marketing company Netcentives, San Francisco, while Tom Benelli, Impiric's former senior VP-director for media services, moved to president of SCP/ Rapp Collins Media, New York. It is not clear if and when Impiric will fill those positions.

Copyright January 2001, Crain Communications Inc.

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