Incumbent Lowe Lintas fails to make BK's finalist list

Published on .

Burger King Corp., Miami, made official its split with Lowe Lintas & Partners Worldwide, New York, as the No. 2 burger chain excluded the incumbent from the list of finalists for the creative portion of its $400 million account. Making it to the final round are Campbell Mithun, Minneapolis, and New York agencies Grey Worldwide and McCann-Erickson Worldwide. Both Burger King marketing management and members of the National Franchisee Association participated in the review screening.

For more on the story, click here.

Copyright November 2000, Crain Communications Inc.

Most Popular
In this article: