WASHINGTON (AdAge.com) -- The U.S. Postal Service decision to consolidate its ad accounts at two Interpublic Group of Cos. agencies may be challenged by two incumbent ad agencies that failed to win the consolidated business.
An executive who asked
not to be identified but was closely involved with the losing bidding team of Interpublic's Foote, Cone & Belding Worldwide, New York, and Publicis Groupe's Frankel, Chicago, said the agencies were planning a formal protest.
An FCB spokeswoman, however, said "to say that we will file a grievance or protest is premature at this time."
The $136 million account was awarded to FCB sibling agencies Campbell-Ewald, Warren, Mich., and DraftWorldwide, Chicago.
FCB handles direct marketing and Frankel handles point-of-purchase advertising under the current contract.