Informercial site iQVC leverages its TV brand

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Online infomercial site iQVC is one of the first Web department stores to declare itself profitable, crediting its success to its ability to leverage its existing cable TV brand online.

The site reported $5 million in sales in December, up from more than $3 million in November.

For more on this story, see INTERACTIVE

Copyright March 1998, Crain Communications Inc.

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