InfoRocket relaunches with promotional blitz

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Consumer information site relaunches on July 17 with a promotion from TBWA/Chiat/Day, New York. InfoRocket uses an auction model in which people pose questions and decide which bid to accept from other users who want to provide the answer. For its promotional launch, InfoRocket is dispatching Bubble People--individuals wearing whiteboards bearing thought-provoking questions--in New York, San Francisco and Washington. The $30,000 to $40,000 promotion themed "InfoRocket--The fast way to the right answer" will be followed by an ad campaign in the fall.

Copyright July 2000, Crain Communications Inc.

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