Initiative Media picks up Energizer's $40 million pan-European business

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LONDON -- Initiative Media has scooped the estimated $40 million pan-European media planning and buying account for Energizer.

The appointment followed a three-way pitch including MindShare and Starcom according to Initiative Media's International Communications Director Steve Cleak. The incumbent Zenith did not repitch.

The U.K. creative account is held by Mustoe Merriman Herring Levy.

Copyright February 2000, Crain Communications Inc.

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