New initiatives at Jack in the Box

Published on .

Foodmaker's Jack in the Box, San Diego, Calif., is adding new menu boards that prominently display value meals, converting to self-service beverages and launching a test next month in Bakersfield, Calif., of burgers made to order. New creative from Kowloon Wholesale Seafood Co., Santa Monica, Calif., supports.

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: