Does innovation pay?

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There have been a number of breakthrough packages in recent years but not all have shown staying power, and consistent sales.

Yoplait Go-Gurt

General Mills' `97 innovation that gave yogurt an entertaining way into kids' lunch boxes is holding its own with $124 million in sales.*

Smucker's Uncrustables

Frozen pre-made peanut butter and jelly, sans crust, have truly taken off for J.M. Smucker Co. Sales, at $31 million, surpass that of Smucker's regular peanut butter.

Skippy squeeze'It

Unilever's bet to boost peanut-butter sales by making it no-knife-necessary has not netted them much-less than $3 million.

Kraft 100-Calorie Packs

Pre-portioned versions of popular Nabisco snacks such as Oreos, Wheat Thins and Chips Ahoy have sales of $94 million since last July.

Heinz EZ Squirt

While the H.J. Heinz kids' concept failed to catch on, the adult version of upside-down Easy Squeeze bottles is now a standard for condiments including Hellmann's.

* Source: Information Resources Inc. data for 52 weeks ended July 10, 2005 in food, drug and mass outlets excluding Wal-Mart.

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