Inside 'The Biggest Loser' Expanding Brand Bonanza

An Audio Interview with Ad Age Media Reporter Nat Ives

By Published on .

The "Why It Matters" Audio Show | Click graphic to play
Click to Play
Click to Play
NEW YORK ( -- Ad Age media reporter Nat Ives discusses his latest story about how the TV reality show 'The Biggest Loser,' which was originally given little chance of succeeding, has become a sprawling money-making franchise as well as a poster child for cross-platform promotional savvy.
Most Popular
In this article: