INSIDE: ConsumerConnect

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Linkage: Ford Motor Co.'s ConsumerConnect brings together over the Internet a bazaar of products and services the company offers vehicle owners and other consumers. Customers can select options to design their own vehicles, request quotes from local dealers, apply for credit and insurance or purchase Ford merchandise and accessories. A password-protected site where owners of Ford Motor Co.'s products can contact customer service representatives, find out about special promotions for owners and manage their personal warranty, service and financing information. The site also provides Ford with the ability to warehouse data about the owners who use it. Consumers can find links to local dealers, scan inventory, obtain price quotes, learn about special promotions for auto service and make sales and service appointments.

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