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Coors Brewing Co. this month launches the "Coors Light Blast of Cash" instant-win cash prize promotion. The summer promotion features cards packed inside select multipacks of Coors and Coors Light offering cash prizes ranging from $3 to $200. Winners call a toll-free number on the card, and checks are mailed to winners. Cash prize amounts will quadruple around the July 4 holiday when the promotion, created in-house, ends.

Green Bay Packers inked a deal with GMR Marketing, Brookfield, Wis., to create a 70-foot interactive touring attraction themed "Ultimate Packers adventure," which will visit key Wisconsin markets this fall to promote the 1997 Super Bowl-winning team. Various Wisconsin marketers are in negotiations to be co-sponsors of the vehicle.

Simon Marketing, Los Angeles, this month announced plans to merge with Cyrk, a Gloucester, Mass.-based loyalty and continuity marketing agency. Simon, a promotion marketing agency, recently executed McDonald's Corp.'s hit Happy Meals promotion featuring Teenie Beanie Babies. Cyrk handles fulfillment for Pepsi-

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