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Future Fisherman Foundation, the educational arm of the American Sportfishing Association, is setting out to net kids in the "Hooked on Fishing-Not Drugs," campaign, in celebration of its 10th anniversary. The effort begins next year through schools and fishing equipment stores including Kmart Corp. A $20 million TV, print and online campaign, and a sweepstakes aim to educate kids about fishing. McCracken Brooks Communications, Minneapolis, coordinates.

National Park Foundation inked a deal with Target Stores for a cause-related promotion to benefit the Washington Monument, guaranteeing $1 million with plans to raise $5 million. The foundation brings corporate support to 369 national parks without commercialization inside the parks.

McDonald's Corp. this month began a "Deluxe Monopoly" promotion, based on the Parker Bros. game, targeting adults for its new Arch Deluxe. Prizes exceed $100 million, with two $1 million grand prizes. Game boards were distributed June 9 via a national free-standing newspaper insert; game pieces are available at the point of purchase. Network, spot and cable TV supports, as well as radio, via DDB Needham Worldwide, Chicago.

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