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Hanover Direct is the first company to partner with I-Behavior, a marketing data operation formed recently by direct marketing legend Lester Wunderman and his daughter-in-law (AA, March 20). The catalog company, which owns brands including the Company Store, Domestications and Gump's, will be a tenant on I-Behavior's co-operative database that will merge online and offline customer purchase information to analyze and help target corporate marketing strategies. Hanover Direct also gets an equity stake in I-Behavior.

Alan Fonorow, 53, joined Draft Worldwide as senior VP-executive creative director in Chicago, succeeding Laurence White (see "In the News" at r.). Mr. Fonorow previously was chief creative officer at Kobs Gregory Passavant. Draft also announced the New York hirings of Suzanne Welling, 27, to the new post of senior VP-director of planning and acquisitions, from manager-financial analysis and acquisitions at Draft parent Interpublic Group of Cos.; and Richard Whitney, 52, to the new post of director of database services for Draft's Data Technology Services, from senior VP-information technology at Financial Information, Jersey City, N.J.

DataMark, a Nashville-based direct marketing company, and, DataMark's recently launched e-mail list service, formed Smart Direct, a private holding company. Rich Maradik, a DataMark founder and now president-CEO of Smart Direct, plans to expand quickly via acquisitions of small, specialized direct marketing outfits and strategic partnerships with technology companies. "In the end we do believe in the vision that clients want both an on- and offline [direct marketing] solution," Mr. Maradik said. Smart Direct clients include the American Red Cross, casino companies such as Harrah's Entertainment and numerous public water utilities.

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