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New, bigger format, same deep insight into CMOs and the issues they face: This month Point focuses on risk-in marketing, management and personal careers. There's cover star Deepak Advani, trying to innovate for Lenovo without eroding the IBM ThinkPad brand value; there's CNBC's "Mad Money" host Jim Cramer talking about his own sometimes self-destructive fearlessness; and there's "When Crisis Equals Growth," a story of smart marketers like Susanne Lyons, CMO of Visa USA, turning dastardly threats into growth opportunities. Add radical careering advice from Sally Hogshead and the usual wit and wisdom from Peter Arnell, Scott Davis and Rishad Tobaccowala, and you've got your new issue.
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