Borden, Columbus, Ohio, next month starts a summer tie-in offering Major League Baseball prizes inside boxes of Cracker Jack. The promotion consists of 28 collectible cards featuring MLB team information and trivia, available in-pack through October. Davidson Marketing, Chicago, handles.
Nestle Chocolate & Confection, Glendale, Calif., teamed with NBC-TV's "NBA Inside Stuff" weekly sports magazine show for a national essay contest. The grand prize was to be awarded June 9 to Greg Ocasek of Newport Beach, Calif., during the broadcast of the 1995 NBA finals. The promotion also featured Nestle confections Baby Ruth, Butterfinger and Nestle Crunch as official candy bars of the NBA. The promotion was handled in-house.
MFS Communications, Omaha, this month launched an integrated promotion targeting its business telephone customers, in which MFS sent more than 100 sets of belts and suspenders to key customers. The promotion supported the launch of MFS' "Belts & Suspenders" print ad campaign running in major national newspapers touting the company's "backup security" services. Cadwell Davis Partners, New York, handles.