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Lego Systems, Enfield, Conn., and Space Center Houston blast off July 20 with the "Lego Space Challenge," inviting kids ages 5 through 12 to design and build space-theme inventions with Lego bricks. The promotion runs through yearend, with entry forms to be distributed through retail and toy outlets nationwide. More than 300 prizes will be awarded; grand prize is a trip for four to Cape Canaveral, Fla., to see a launch of the space shuttle next year. All contest entrants will receive a coupon good for a discount on Lego products. Lego coordinated the promotion in-house.

Borden, Columbus, Ohio, next month starts a summer tie-in offering Major League Baseball prizes inside boxes of Cracker Jack. The promotion consists of 28 collectible cards featuring MLB team information and trivia, available in-pack through October. Davidson Marketing, Chicago, handles.

Nestle Chocolate & Confection, Glendale, Calif., teamed with NBC-TV's "NBA Inside Stuff" weekly sports magazine show for a national essay contest. The grand prize was to be awarded June 9 to Greg Ocasek of Newport Beach, Calif., during the broadcast of the 1995 NBA finals. The promotion also featured Nestle confections Baby Ruth, Butterfinger and Nestle Crunch as official candy bars of the NBA. The promotion was handled in-house.

MFS Communications, Omaha, this month launched an integrated promotion targeting its business telephone customers, in which MFS sent more than 100 sets of belts and suspenders to key customers. The promotion supported the launch of MFS' "Belts & Suspenders" print ad campaign running in major national newspapers touting the company's "backup security" services. Cadwell Davis Partners, New York, handles.

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