Intel names new chip Itanium

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Intel names new chip Itanium: Intel Corp., Santa Clara, Calif., said Itanium will be the brand name of its new processor for workstations and servers. Geared to e-business, Itanium will ship by mid-2000 and be the focus of a significant ad campaign. Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, is Intel's agency or record.

Copyright October 1999, Crain Communications Inc.

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