Intel pushes MMX

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Intel Corp., Santa Clara, Calif., is launching three spots for its new MMX chip as part of its broadest consumer campaign ever. Intel will debut two spots Jan. 22. One of them, along with a third spot, will air in Intel's $2.4 million Super Bowl debut (AA, Jan. 6). Euro RSCG Dahlin Smith White, Salt Lake City, handles.

Copyright January 1997, Crain Communications Inc.

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