Intel's EyeOnMarket eyes local retail

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Intel Corp.'s new-business group Sept. 20 will launch EyeOnMarket, a venture that aims to drive local commerce by connecting retailers and manufacturers with consumers online. It claims to have already signed up a number of "major national retailers" whose identities aren't yet disclosed. While the site is primarily running ads in trade publications in the retail marketing industry, it plans to test print and outdoor advertising in select markets early next year.Moses, Ansell, Phoenix, handles. Spending is undisclosed. It plans to build an EyeOnMarket Network of destination portals on the Web.

Copyright September 2000, Crain Communications Inc.

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