Direct response company Intellipost Corp. this week launched BonusMail, a system that rewards consumers for receiving, reading and responding to targeted e-mail promotions. Using BonusMail, members receive "[email protected]
" credits they can cash in for prizes like CDs and frequent flier miles, from reward providers including The Gap, Foot Locker, Barnes & Noble, MCI Communications Corp., Pizza Hut, United Airlines Mileage Plus, Tower Records, Spiegel and others. The first e-mail promotion allows selected members to earn 1,000 [email protected]
credits plus the opportunity to join Meridian 59, The 3DO Company's online gaming service.
Copyright July 1997, Crain Communications Inc.